SHOP LOCAL CAMPAIGNS
In cities, towns and villages across the nation, there is an effective and growing Shop Local /Local First movement to support local economies by localizing consumer spending. This movement recognizes that self-reliance of a community and local ownership of businesses are critical requirements for a sustainable and prosperous economy. This Shop Local movement does not require or demand that we never go outside our community for consumer goods; it only asks that we first look locally and make conscious decisions to support our community businesses. It makes sense to start at home where our spending will have a great impact on our community:
●Locally owned businesses maintain the local character and diversity of our community. Our one-of-a-kind stores are an integral part of our distinct and unique character, adding to our sense of community and appealing to out-of-town visitors and investors.
●Dollars spent at locally owned businesses have three times the impact on the community as dollars spent at national chains.
●Local ownership means important decisions are made locally; by people who live in our community and who are invested in our community’s future.
●Local charitable and non-profit organizations receive an average of 350% greater support from local business owners than from non-locally owned business.
●Entrepreneurship fuels America’s economic innovation and prosperity.
●Customer service is better; small business owners consistently rate customer service as their top priority and best marketing tool.
●Local businesses create good jobs; small businesses are the largest employer nationally.
●Local businesses can make more local purchases, supporting local agriculture, producers, and other local businesses.
Interested? Try reading Michael H. Shuman’s The Small-Mart Revolution. “It’s not about stopping anything. It’s about starting something—vibrant local economies that will make our cities and towns the places we very much want them to be.” (Bill McKibben, in Foreward to M. Shuman’s book).
Ann Mehaffy, Program Director
